Wednesday, December 25, 2019

Superstition in The Adventures of Huckleberry Finn by Mark...

In the novel The Adventures of Huckleberry Finn by Mark Twain, the theme of superstition is obviously portrayed in both views of Jim and Huck. Huck shows his beliefs in superstition throughout the entire novel, but especially in the beginning. Between Huck And Jim, Jim is by far the most superstitious. Huckleberry Finn is superstitious out of terror, while Jim is superstitious out of beliefs and his education. Huck and Jim have different point of views on how they see superstition. Jim, is Huck’s best friend on the long journey down the Mississippi, who seems to be more superstitious. Though Huck seems to believe things out of horror, Jim is superstitious because of his beliefs and experiences over time. This may be because of his†¦show more content†¦Huck began to believe in this superstition when the snake bit Jim in the heel and things began to go down hill. Jim is superstitious to the point where it is almost ridiculous where as Huck is more rational and trusts w hat he knows. Through out this novel, Huck and Jim show there ways of superstition. They both have different beliefs. Huck only believes that when he uses his superstition it is only for a good reason. However, Jims superstition is very strong and cant live without it. In chapter 1, Huck shows he is superstitious when he flicks the spider off his shoulder, it ends up falling in a candle and lighting it. Huck then stood up and went back in his tracks three times and crossed his breast every time. Huck then tied up a little piece of his hair with a thread to keep the witches away, â€Å"Pretty soon a spider went crawling up my shoulder, and I flipped it off and it lit in the candle; and before I could budge it was all shriveled up†(3). This makes Huck’s view of superstition very visible. Huck tends to believe things out of fear when something awful is about to happen. Like for instance, in chapter 4, Huck wants to throw salt over his shoulder because he thinks that some of the bad Luck will stop following them. During this, Miss Watson, his owner, was there to stop him and tell him that it wont help him one bit, â€Å"One morning I happened to turn over the salt-cellar at breakfast.Show MoreRelatedSuperstitions in The Adventures of Huckleberry Finn by Mark Twain851 Words   |  3 PagesSuperstition In Huckleberry Finn multiple instances of superstitions arise and seem to be engraved in the culture, even the most utmost examples being rarely questioned and continually passed on from generation to generation like a hand-me-down. In modern society, superstition is one big mind game. Eventually, enough people are affected by these notions that they become evidence for others. In both modern day and in the late 1800s when the story of Huck Finn took place, superstition has been usedRead MoreMorality in The Adventures of Huckleberry Finn Essay717 Words   |  3 PagesAmerican author Mark Twain was one of the most influential people of his time. Twain is perhaps best known for his traditional classic, The Adventures of Huckleberry Finn, a novel about an adventurous boy named Huck Finn as he traverses about on the Mississippi. Under first impressions, Huckleberry Finn would be considered nothing but a children’s tale at heart written by the highly creative Mark Twain. However o ne interprets it, one can undoubtedly presume that Twain included personal accounts withinRead MoreThe Main Themes of The Adventures of Huckleberry Finn by Mark Twain796 Words   |  4 Pagesattempting to find a plot in it will be shot.† This quote is from Mark Twain at the beginning of The Adventures of Huckleberry Finn and it shows Mark Twain’s humor, while also setting the tone for the book. This book was published in the 1880’s, which was around twenty years after the civil war, but it showed there were still signs of discrimination against the African Americans. The main themes of this story are racism and slavery, superstitions, and the issue of conforming to society to please othersRead MoreEssay on Prejudice and Racism in The Adventures of Huckleberry Finn833 Words   |  4 PagesPrejudice and Racism in The Adventures of Huckleberry Finn      Ã‚   The Adventures of Huckleberry Finn, by Mark Twain, is an excellent example of racism in literature, because it uses language describing African Americans which goes beyond satire.   It treats them as objects and perpetuates stereotypes. It does not expose and deal with racism, as many advocates of its reading claim, but encourages an attitude of superiority that is unnecessary and intolerable. In order to ridRead MoreLiterary Analysis of Adventures of Huckleberry Finn Essay1100 Words   |  5 PagesLiterary Analysis of Adventures of Huckleberry Finn In Huckleberry Finn there are several themes. There are themes of racism and slavery, civilized society, survival, water imagery, and the one I will be discussing, superstition ( SparkNotes Editors). Superstition is a belief or practice resulting from ignorance, fear of the unknown, trust in magic or chance, or a false conception of causation (â€Å"Merriam-Webster†). Superstition was a very popular theme in Huckleberry Finn that you sawRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1648 Words   |  7 Pagesfeel that you, too, can become great.† (Mark Twain ). Mark Twain rejected romanticism by saturating it with his superstition. By rejecting romanticism, Twain was establishing himself as a writer of the realism movement. Mark Twain was a skeptic about religion, and had especially harsh criticism of extreme evangelical Christians. Adventures of Huckleberry Finn is one of the most prominent representations of Mark Twain s Realism. Adventure s of Huckleberry Finn is about a neglected 13-year old, whoseRead MoreHuck Finn: Racist or Not Racist?760 Words   |  4 PagesMark Twain went against endless amounts of criticism about his racist’s comments in his novel The Adventures of Huckleberry Finn. The character of Jim is demeaning to African-Americans as he is portrayed as a foolish, uneducated, black slave. The â€Å"n† word is also used in the book describing him and many other African-American characters in the story. However, some see this book as anti-racist and believe that the use of racist’s comments is not racist at all. Those who think that are mistakenRead MoreA Brief Note On Book The Adventures Of Huckleberry Finn 1310 Words   |  6 PagesSarah Jane Reshetiloff Mr. O’Hearn Honors British Literature 26 September 2015 Social Satire in The Adventures of Huckleberry Finn Mark Twain’s novel The Adventures of Huckleberry Finn is a masterful social satire that demonstrates the awakening of a young, adventurous boy living in a culture of slavery. He uses humor and an unreliable narrator to convey social satire in the novel to reflect the flaws of society toward in the antebellum south. The novel was published in 1884, just after slaveryRead MoreThe Adventures Of Huckleberry Finn Is, Indeed, A Magnificent1154 Words   |  5 PagesThe Adventures of Huckleberry Finn is, indeed, a magnificent piece of work. Having said that, Mark Twain wrote this book with qualities that, without a doubt, classify it as a regional text. Twain illustrates specific features of the South such as geography, culture, dialect and characters, which, in turn, aid in adding flare to this notable style of writing. Twain captures the South remarkably through his depiction of the geography in a specific region, which in this case is the Mississippi RiverRead MoreMark TwainS The Adventures Of Huckleberry Finn Is More1915 Words   |  8 PagesMark Twain s the Adventures of Huckleberry Finn is more than just a condemnation of pre-civil war society and its justification of slavery. Twain also uses the novel to challenge the validity of superstition. The main characters, Huckleberry and Jim, are mere marionettes for Twain to express his censure through; he mocks them with their own fears and distortion of superstition. Twain’s representation of superstition throughout the book is indicative of his own thoughts towards the subject. The

Tuesday, December 17, 2019

Setting And For Achieving Professional Goals - 1297 Words

Setting and Achieving Professional Goals Goals According to Nelson, â€Å"Goal setting is the process of establishing desired results that guide and direct behavior† (Nelson, 2013, p. 204). Goals contribute in the development of the sense of purpose and mission that is an integral aspect in being a success in the professional world. Priorities, determination and objectives are significant foundations for motivation of employees which can lead to collective accomplishment even in trying times. While these goals can have an effect on employee performance, it is crucial to take into consideration the different demands of various tasks that may have an impact on the degree and the direction of the effects (Nelson, 2013, p. 204). I have several professional goals, the first being advancing into a managerial or administrative position in my current place of work, which I have recently accomplished. In addition, I have another goal of obtaining employment in a supervisory, managerial or administrative position in an organiz ation preferably in the medical field. For the time being, I will concentrate on my first goal in my current place of employment. I often stop and contemplate reaching goals and objectives. It is imperative to be motivated and persistent in striving to attain my goals and objectives until I actually reach them. According to (Al-Qasem, 2008), â€Å"How much you want your goals and objectives determines the strength of your motivation†. It is this strength ofShow MoreRelatedThe Professional Career Goal Of A Health Care Administrator1538 Words   |  7 Pagesdiscussion is the chosen professional career goal of a Health Care Administrator in a Clinic in the Otolaryngology or Gynecology department, Administrator in a nursing home or hospital Emergency Room. 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Identify one personal short-termRead MoreHealth Care Reform Within Five Professional Competencies1406 Words   |  6 PagesThe Institute of Medicine has adapted five professional competencies; these competencies have been developed in order to keep up with the demands that are faced as health care reform transforms the way care is provided. In order to keep up with these demands we must become advance practioners, there by acquiring an advanced level of care. The five professional competencies focus on providing patient center care, this intales the interdiciplinary approach in order to coordinate care with the organizationRead MoreEssay about Continuing Academic Success1075 Words   |  5 Pagesâ€Æ' Continuing Academic Success Achieving success is something that many consider to be difficult, sometimes too difficult to be worth even trying. But there are many tools and processes available to help people be successful. 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In order to achieve this goal, I have to advance my education, and Walden University has the capacity to provide me with information and skills required to achieving my academic goal of graduating with a degree in FamilyRead MoreGoal Setting and Motivation Essay972 Words   |  4 PagesGoal Setting and Motivation As I type this in my office at Henley beach in South Australia the Winter month are just around the corner and for a lot of people this can lead to a drop of Motivation.Then again you may live in the Northern Emisphere and are getting excited about be able to exercise in the warmer weather. Either way it’s it beneficial to set goals to help you achieve the outcomes you want and to help with your motivation. There is a principle called the S.M.A.R.T.E.R. principleRead MoreThe Institute For Healthcare Improvement787 Words   |  4 Pageshealth of communities, and establishing a good workflow. I have accomplished some courses, which greatly helps me in improving care and outcome and working towards the patients’ goals. Being as one of the Administrative staff in my work, I am very pleased of learning new ideas from IHI and having this applied towards my work setting. L 101: Becoming a Leader in Health Care According to Reinertsen, â€Å"Leaders take responsibility for problems; they don’t just whine about them.† (Reinertsen, 2005). I foundRead MoreMy Personal Philosophy Of Nursing1053 Words   |  5 Pagesrules, beliefs, theories, and principles. This aforementioned are the podium upon which the value and philosophies of the success of each profession is based. These philosophies and values do not operate in a vacuum. They influence the way which professionals carry out their day to day activities for maximum success. Consequently, Nursing and Nurses are not immune to the great influence of values and philosophies, be it at personal or corporate levels. 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Monday, December 9, 2019

Prenatal Teaching Plan Click to Get a Sample Solution

Question: Discuss about thePrenatal Teaching Plan. Answer: Introduction Pregnancy is a biological process, which brings a new life on earth. The fetus is being nourished in the safe environment of mothers womb. Thus, it is one of the crucial parts in a womans life. The pregnant women as well as her family and dear ones should take adequate care towards her health as the pregnant women is carrying a new life in her womb. In addition, the pregnant woman should have adequate knowledge regarding pregnancy, the restrictions and self care strategies (Orr, Blazer Orr, 2012). It is because, lack of knowledge leads to inadequate behavior, which might harm the fetus, which is one of the most prevalent reason behind miscarriages in teenage pregnancy. Thus, it is very important to educate new mothers prior to their delivery. In this assignment, the focus is educating Aries, who is a pregnant teenager, on her first visit to the clinic. Clients Stage of Growth In the given scenario, Aries is a 17 years old aboriginal female, who is 12 weeks pregnant. She has an aboriginal family background, in grade 11. She lives with her mother, 2 older sisters and 2 older brothers. A has a well school background and likes to play volleyball. At her first prenatal visit, Aries depicted that she was not expected to be pregnant. Aries do not have a history of sedentary lifestyle, though she admitted that she drinks a little on weekend, but she is not obsessed to that. It has been seen that her mother has dominance over her, as it has been observed that her mother did not give her the opportunity to tell something about her past medical history and what she told was not correct. Being an aboriginal, her socio-economic status was not well (Niccols et al., 2012). Thus, these two factors, including SES and knowledge level, prenatal education are very important to her. According to Erikson's stages of psychosocial development theory, there are nine stages of psy chological development in human life and Aries is in 5th stage known as teenage or adolescence, when people are concerned with how they appear to others. At this age, the transition from a childhood to adulthood occurs and the child develops a sense of sexual identity (Ruiz-Mirazo, Lopez-Yarto McDonald, 2012). At this age, a common problem is identity crisis and role confusion. However, this age is not appropriate for having a baby, because, both the physical and psychological growth for being a mother comes in adulthood, instead of the fact that a girl gain the ability to conceive after her first menstruation cycle. Thus, it is evident that after getting pregnant, Aries is going through a phase of identity crisis and role confusion, as she will not be able to concentrate on her education and hobbies and is not prepare to nourish and take care of a baby (Girard Olude, 2012). These issues are raising the need for her prenatal teaching, as she wants to keep the baby. However, as she wants to keep the bay, she is ready to learn about self care for her babys good health. No language concern is mentioned for her. Priority Health Education Needs One priority heath education need for Aries is her young age, which is not suitable for being a mother. Aries is 17 years old and at this age, girls development is not completed yet, which might affect her as well as her childs health. Thus, a number of precautions and educational knowledge, food concerns should be provided to her, for her safe and healthy behavior during pregnancy. The second priority health education need is her lack of knowledge about taking care of a baby and unwillingness of breast feed her baby. Breast feed is very important for an infants health (Orr, Blazer Orr, 2012). According to the national and international pediatric guidelines, an infant should be breast fed only for the first 6 months, thus it is important to convey this awareness to her for her babys good health. The second priority can be classified as psychological priority as it is difficult for Aries to change her emotional and psychological demands from a teen to a parent. As she is in school, s he is not familiar with the pros and cons of pregnancy and breast feeding, thus role confusion will lead to emotional stress, which might affect her babys health. Learning Objectives for Aries Learning objectives SMART framework Specific Measurable Attainable Reliable Time-specific 1. To reduce physical hazards As it is related to Ariess health Through Ariess physical examination With in-depth health promotion Getting knowledge will help Aries to take good care of herself, attaining a good health 1 month To reduce emotional stress As it is dealing with Ariess mental well being Through the assessment of Ariess health behavior and level of stress With person-centered counseling or family therapy Reducing her mental stress will also reduce the risk of babys health concern 2 month To enhance her awareness about pregnancy and contraception Specifically indicating pregnancy and contraception Through assessment of her view towards contraception With promotion and group discussion Will help Aries to be aware of pregnancy issues in future 1 month To provide lessons regarding breast feeding Indicating breast feeding specifically By assessing Ariess Brest feeding skills in demonstration class Promotion and demonstration Will enhance Ariess breast feeding skills 1 month To make familiar with a babys emotional and physical demand Specifically focusing on familiarity within mother and infant Assessing her readiness to be a mother Promotional session Reduce her emotional stress 1 month To enhance her family support Dealing with Ariess family Assessing behavior and support of member Involving family members in promotion Help to cope with the changed environment 2 months Educational Content Physical- The educational session will begin with an awareness of basic human physiology and the change of body during puberty and pregnancy for a girl. Then the focus will be on teenage pregnancy, what complications she might have during this stage, what kind of precautions she should have to avoid those issues. In addition, the developmental phases of her baby would also be discussed with delicate changes at each stage. In addition, the learning content will include the healthy diet for a teenage mother, and why it is crucial for a teenage mother (Nesbitt et al., 2012). As she drinks sometime, the content will also include the negative consequences of smoke or alcohol on baby. The lesion regarding delivery, miscarriage and contraception will also be included, as lack of contraception is the key cause of increased sexually transmitted disease in aboriginal teens. Psychological- The psychological learning content will include the emotional regulation, strategies for coping with new phase of life and preparing for being familiar with the new born. It will also include her family member, s she needs support from her family, which will impact on her and her babys health significantly. Teaching Strategies and Importance for the Aries For delivering educational content, following teaching strategies will be used: Interactive class- Aries will be encouraged through interaction and support. As she was not ready for the condition, interactive class will enhance her self-esteem and coping level. Being an aboriginal, she might have a feeling of being discriminated, which in turn causes emotion al stress and hampers the babys growth, thus interaction is very important to reduce her emotional stress (Ruedinger Cox, 2012). Demonstration class- Motherhood is a very crucial phase in life, which needs lots of skills; thus verbal awareness is not enough. For instance, being a teenager, she is not familiar with breast feeding; a demonstration will help her to understand more clearly Power point- It will involve colorful images, grabbing Ariess attention more on the sessions. Audio-visual class- It is a well known strategy in promotional classes, as it helps to gain an insight of the phenomenon practically. As it has been seen that Aries is well at her school, it will enhance her readiness to learn (Sagili et al., 2012). Group discussion- Aries is undergoing a role confusion and, identity crisis, which might impact on her health, if she becomes familiar with more people like her; she will not feel alone and would be able to identify her current role successfully. Involving family- It has been observed that Ariess mother have a dominance over her and no one of her family was prepared for her pregnancy, thus, the overall distress of her family would cause increased emotional distress, enhancing risk to her baby. Involving her family in the promotional activity will enhance both her confidence and supportive nature of her family member, thereby providing a supporting environment. Evaluating Clients Understanding Through a follow up interview and demonstration classes, Ariess understanding about the educational content will be evaluated. Conclusion The teenage pregnancy is one of the pivotal concerns in the society, because most of the time, teens are not prepared for having a baby at this age, both physically and psychologically. In this assignment, the educational promotion of a teenage mother has been demonstrated with objectives and best teaching strategy. Reference List Girard, A. W., Olude, O. (2012). Nutrition education and counselling provided during pregnancy: effects on maternal, neonatal and child health outcomes. Paediatric and perinatal epidemiology, 26(s1), 191-204. Nesbitt, S. A., Campbell, K. A., Jack, S. M., Robinson, H., Piehl, K., Bogdan, J. C. (2012). Canadian adolescent mothers perceptions of influences on breastfeeding decisions: a qualitative descriptive study. BMC pregnancy and childbirth, 12(1), 149. Niccols, A., Milligan, K., Sword, W., Thabane, L., Henderson, J., Smith, A. (2012). Integrated programs for mothers with substance abuse issues: A systematic review of studies reporting on parenting outcomes. Harm reduction journal, 9(1), 1. Orr, S. T., Blazer, D. G., Orr, C. A. (2012). Maternal prenatal depressive symptoms, nicotine addiction, and smoking-related knowledge, attitudes, beliefs, and behaviors. Maternal and child health journal, 16(5), 973-978. Orr, S. T., Blazer, D. G., Orr, C. A. (2012). Maternal prenatal depressive symptoms, nicotine addiction, and smoking-related knowledge, attitudes, beliefs, and behaviors. Maternal and child health journal, 16(5), 973-978. Ruedinger, E., Cox, J. E. (2012). Adolescent childbearing: consequences and interventions. Current opinion in pediatrics, 24(4), 446-452. Ruiz-Mirazo, E., Lopez-Yarto, M., McDonald, S. D. (2012). Group prenatal care versus individual prenatal care: a systematic review and meta-analyses. Journal of Obstetrics and Gynaecology Canada, 34(3), 223-229. Sagili, H., Pramya, N., Prabhu, K., Mascarenhas, M., Rani, P. R. (2012). Are teenage pregnancies at high risk? A comparison study in a developing country. Archives of gynecology and obstetrics, 285(3), 573-577.

Sunday, December 1, 2019

Julius Caesar Play Essays - Cassii, , Term Papers

Julius Caesar Play The play Julius Caesar is an eclectic mix of wise and ignorant, cunning and na?ve, heroes and cowards. The pageantry set forth in the play exemplifies the formality of everyday Roman life and the gravity of the official duties. Each main character in Julius Caesar has a positive quality that embraces the reader and a negative quality that leads to their tragic downfall. Although the characters possess more than two qualities, their strongest, most aggressive points shine through. At the end of the play two characters are forced to penetrate each other's minds and evaluate the good and evil. One is a domineering, egotistical, selfish conspirator. He lacks the power and appraisal that his enemy, Julius Caesar has, and, therefore, uses his envy and jealousy as a drive to convert others to challenge Caesar. His opposing force is a reserved, mediocre man who's only love his the country he stands upon. The powerhouse of confidence versus the dollhouse of reservation ends in an explosion of destruction. Marcus Brutus is the most admirable character in Julius Caesar. He is the only person involved in the conspiracy against Caesar for his country. He truly believes that Caesar's ambition will ruin the fortitude of his beloved Rome. Brutus uses his hidden inner strength to survive the brutality of the conspiracy and the harsh reality of the aftermath. In the beginning of the play, Brutus appears as a quiet lamb. He follows the herd, lives by example, and keeps his thoughts and opinions disclosed from the public masses. Although he is reserved, his undying desire for a better Rome shines through like light flowing from a stained-glass window. When Cassius first confronts Brutus to become a member of the conspiracy, his lacking confidence is evident. Brutus says, "Into what dangers would you lead me, Cassius, / that you would have me seek into myself/ for that which is not in me?" (1.2.45-47). However, his self-assurance grows as the play continues and by the end he stands up for his beliefs and backs them with power. Brutus is admirable for his love and devotion to Rome. He was born Roman and died Roman. His affection for justice and honor is one of the most evident characteristics about him. The opposite of Marcus Brutus is Gaius Cassius. He is a strong-willed, cunning, jealous villain who only wants Julius Caesar dead for his own, selfish reasons. He sees Caesar as an ambitious man who is after more power and control. What Cassius forgets to do is to evaluate his own image and realize his race for personal betterment. Throughout the play, Cassius, like a cat, uses his mind controlling skills to climb his way to the top, not caring whom he pounces on in the end. He converts Brutus to his mere puppet. Cassius dreams of the thoughts and actions and has Brutus carry the negative plans out. Cassius is the most villainous character because he is actually a coward. He is too afraid to go for his goals himself, to work hard and achieve the right to be a leader. Instead, he underhandedly commits other Romans to kill an adored leader for his own selfish merit and his proclaimed "justice." Cassius is even afraid to overcome a challenge with Brutus. Even during a devilish argument in act IV, Cassius gives in to Brutus' desires (4.228-30). He is too afraid of losing his workman and too much of a coward to become the leader. Brutus and Cassius are two opposite characters. Brutus is a compassionate, reserved, humane individual. He knows his goals and desires and goes after them quietly and respectively. He does everything for the good of Rome, even when it comes to sacrificing his life. Cassius, however, is a vile, envious coward, whose mind is like a tempest, longing to thrust danger upon those more powerful than he. Although both die gruesome deaths, Brutus dies an honorable, patriotic soul and Cassius dies a disgraceful, mischievous man.

Tuesday, November 26, 2019

Bus 310 Assisgnment Essay

Bus 310 Assisgnment Essay Bus 310 Assisgnment Essay There are millions of companies in the world today. Some of these are small, while some are global and large in nature. The company I have chosen to research is Wal-Mart. Wal-Mart is a multinational corporation specializing in retail that operates a chain of department and warehouse stores. (Wal-Mart. Our Story. http://corporate.walmart.com/our-story. Walmart’s customer base is pretty much made up of everyone. However, according to Brenden Gallagher’s article, there are types of people that frequent these stores. The first type is the wild animals, the loners one would say. They are the ones that you see in school but never wanted to talk or have any interaction with them. Then you have the shoplifting teens, these customers are there just to cause trouble, then you have the dads that don’t normally do the shopping, but have been asked to go get something. They are the ones lost, wondering around the store searching helplessly to find that one item that he has been asked to bring home. Next you have the drug users, the stoners. These customers are there because of the vast variety of muchies available to them at all hours of the night. There is also the bored elderly couples that are just there to walk around the store just to get them out of the house, the middle aged divorce that could only be there to either sulk or look for the next husband. Let’s hope it’s the sulking not the latter. Then of course, you have to have the town gossiper there to see what he/she can find to spread around town, because we all know this is where everyone goes! I know I can’t go to Wal-Mart without having to stop and talk to someone I know. Next comes the t-shirt junkies, these customers are there to buy the lame slogan t-shirts that they can get for little money. Lastly, you have the college kid that is home visiting that the parents have talked into running their errands for them. Why else would college kids want to hang out at Wal- Mart, it’s not the mall! Wal-Mart is the world’s largest corporation and can usually be found just about anywhere! Every company both small and large has a mission statement that the business operates for and from. Wal-Mart’s mission statement is â€Å"We save people money, so they can live better†. (Farfan, Barbara. Company Mission Statements-Complete list of World’s Largest Retail Missions. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Wal-Mart-Mission-Statement.html. According to Sam Walton, the founder of Wal-Mart, the company’s purpose is to work together to lower cost of living for everyone. (Farfan, Barbara. Company Mission Statements-Complete list of World’s Largest Retail Missions. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Wal-Mart-Mission-Statement.html. Wal-Mart uses their Human Resource department to unders tand the connection between fitting the right person the right job to motivate the employees to feel capable of successfully accomplishing the daily operations. With every business you will find issues that derive from human resource. Some of these examples are turn-over rate, low wages, and unskilled employees. Well surprise, Wal-Mart isn’t any different. There are several thousand stores around the world and they each have their own human resource issues, the one that I feel is the biggest issue is the unskilled workers let me explain why. If Wal-Mart human resource implemented a series of test to determine the persons personality, attitude, demeanor, and skills will assist in hiring better skilled workers. These test will be able to evaluate how a person can handle customers that are irate, or co-workers who are lazy and want to have someone do everything for them. If these test

Saturday, November 23, 2019

Sentence Building with Adjective Clauses

Sentence Building with Adjective Clauses In our study of adjective clauses, weve learned the following: The adjective clausea word group that modifies a nounis a common form of subordination.An adjective clause usually begins with a relative pronoun.The two main types of adjective clauses are restrictive and nonrestrictive. Now were ready to practice building and combining sentences with adjective clauses. Consider how these two sentences can be combined: My mp3 player fell apart after a few weeks.My mp3 player cost over $200. By substituting the relative pronoun which for the subject of the second sentence, we can create a single sentence containing an adjective clause: My mp3 player, which cost over $200, fell apart after a few weeks. Or we may choose to substitute which for the subject of the first sentence: My mp3 player, which fell apart after a few weeks, cost over $200. Put what you think is the main idea in the main clause, the secondary (or subordinate) idea in the adjective clause. And keep in mind that an adjective clause usually appears after the noun it modifies. PRACTICE: Building Sentences with Adjective ClausesCombine the sentences in each set into a single, clear sentence with at least one adjective clause. Subordinate the information that you think is of secondary importance. When you are done, compare your new sentences with the sample combinations below. Keep in mind that many combinations are possible, and in some cases you may prefer your own sentences to the original versions. The first alarm clock woke the sleeper by gently rubbing his feet.The first alarm clock was invented by Leonardo da Vinci.Some children have not received flu shots.These children must visit the school doctor.Success encourages the repetition of old behavior.Success is not nearly as good a teacher as failure.I showed the arrowhead to Rachel.Rachels mother is an archaeologist.Merdine was born in a boxcar.Merdine was born somewhere in Arkansas.Merdine gets homesick every time she hears the cry of a train whistle.The space shuttle is a rocket.The rocket is manned.This rocket can be flown back to earth.This rocket can be reused.Henry Aaron played baseball.Henry Aaron played with the Braves.Henry Aaron played for 20 years.Henry Aaron was voted into the Hall of Fame.The vote was taken in 1982.Oxygen is colorless.Oxygen is tasteless.Oxygen is odorless.Oxygen is the chief life-supporting element of all plant life.Oxygen is the chief life-supporting element of all animal life.Bushido is the tr aditional code of honor of the samurai.Bushido is based on the principle of simplicity.Bushido is based on the principle of honesty.Bushido is based on the principle of courage.Bushido is based on the principle of justice. Merdine danced on the roof.It was the roof of her trailer.Merdine danced during the thunderstorm.The thunderstorm flooded the county.The thunderstorm was last night. When you have completed all ten sets, compare your new sentences with the sample combinations below. The first alarm clock, which woke the sleeper by gently rubbing his feet, was invented by Leonardo da Vinci.Children who have not received flu shots must visit the school doctor.Success, which encourages the repetition of old behavior, is not nearly as good a teacher as  failure.I showed the arrowhead to Rachel, whose mother is an archaeologist.Merdine, who was born in a boxcar somewhere in Arkansas, gets homesick every time she hears the cry of a train whistle.The space shuttle is a manned rocket that can be flown back to earth and reused.Henry Aaron, who played baseball with the Braves for 20 years, was voted into the Hall of Fame in 1982.Oxygenwhich is colorless, tasteless, and odorlessis the chief life-supporting element of all plant and animal life.Bushido, which is the traditional code of honor of the samurai, is based on the principles of simplicity, honesty, courage, and justice.Merdine  danced on the roof of her trailer during the thunderstorm that flooded the county las t night. See also:  Combining Sentences and Building Paragraphs With Adjective Clauses

Thursday, November 21, 2019

Classroom Design Essay Example | Topics and Well Written Essays - 1000 words

Classroom Design - Essay Example This means that activity areas must separated by physical objects or partition areas or provide "visual cues" as to their demarcation lines through visual clues such as color, lighting or change in height for ceilings and partitions. Butin further writes that a typical preschool classroom should have at least four distinct activity zones, as follows (Butin, 2000, Key Spaces in Early Education Centers section par 3): - Dramatic play zone. Providing "home-center" props, such as kitchen appliances, living room furniture, or a theater area, facilitates such play. While the dramatic play zone should be adjacent to the gross-motor skill zone to allow for easy movement between the two, a clear division between the spaces should be visible to promote a sense of semiprivate space. - Arts and crafts zone. This is the "wet" area of the room where children can experiment with sand, water, paint, paste, and other messy materials. The arts and crafts zone should be next to a water source, such as a sink and gooseneck faucet, and should have a washable floor covering. Good task lighting is also important for doing art projects. - Quiet zone. - Quiet zone. Young children need personal space that permits intimate interaction with an adult and provides a space for solitary play, looking at books, or simply resting. The quiet zone should have carpeting, comfortable chairs and pillows, a low bookshelf for books and stuffed toys, and a space (that may need to be out of reach of toddlers) for objects such as plants or an aquarium. In addition according to Butin, "the classroom should also have a self-contained bathroom that is equipped for toilet training and diaper changing". Modifications of classroom design for children with special needs: 1. For children who are mobile only through a wheelchair, the classroom space might be expanded from the recommended 50 feet per square, to enable both children with disability and those who are typical to enjoy the classroom setting. 2. Another accommodation for children in a wheelchair or who walk with the help of crutches is to provide more spaces for moving around in all areas of the classroom. 3. Ramps may also help children in wheelchairs to move to elevated portions of the classroom or childcare facility. 4. Children with ADHD or attention-deficit and hyperactivity disorder, might be given a separate area for work where they can be by themselves while still be able to work with other children. 5. To lessen distraction and for closer monitoring, children with ADHD might be better placed near the teacher or the facilitator during lessons or interaction. 6. Children with ADHD might benefit from being positioned in an area where there is less opportunity for distraction such as a window. 7. To accommodate children with autistic syndrome who are much more sensitive to stimuli, lighting may be modified to make it more neutral. 8. Another accommodation for autistic children is for the rooms to be painted white since autistic children need calming visual sights as much as possible. 9. Another modification for autistic

Tuesday, November 19, 2019

CRJS478DB3 Research Paper Example | Topics and Well Written Essays - 250 words

CRJS478DB3 - Research Paper Example DNA appears in two stands of polymers, made of simple units known as nucleotides, with X and Y genes (Lazer, 2004). The replication of DNA leads to production of a pair of identical replicas from the mother molecule. This continuous process takes place in all living organisms, and as such, ensures biological inheritance. DNA relates to the genes and chromosomes in such as way that it holds all the information in chromosomes necessary in encoding genes. Chromosomes appear in cells and contain genetic information usually passed down through a given lineage. A gene is a DNA sequence that determines particular traits in these living organisms. The most important usage of DNA tests and analysis is DNA profiling, which entails identification of individuals using the profile of their respective DNAs. Forensic scientists can make use of these profiles in identifying victims of a fire or blast burnt beyond physical recognition, or identifying criminals at a crime scene (Vaughan,

Sunday, November 17, 2019

Anti-Cancer Drug Screening in Vitro Essay Example for Free

Anti-Cancer Drug Screening in Vitro Essay Introduction: The incidences of cancer remain high despite advances in our understanding of cancer. Cancer is a class of diseases characterized by out of control cell growth. Normal cells are constantly subject to signals that control whether the cell should divide, differentiate into another cell or die. Cancer cells develop a degree of independence from these signals, which results in uncontrolled growth and proliferation. If this proliferation is allowed to continue and spread, it can be fatal (1). Almost 90% of cancer-related deaths are due to metastasis – the complex process of tumor spread through the lymphatic system or bloodstream. The emergence of genomic technologies holds therapeutic potential for personalized cancer management. Personalized cancer management combines standard chemotherapy and radiation treatments with genomic profiling and in vitro cell proliferation studies. Individualized genomic profiling allows the researcher to identify specific genes that contribute to unregulated cellular mechanisms that normally control cellular growth. By determining the molecular profile of a specific cancer, suitable treatment can be considered that target those gene products (2). Cultured cancer cells have the capacity to dramatically exceed normal doubling times to almost indefinite levels, unlike normal cells. HeLa cells are a great example of this. One of the most widely used continuous cell lines in research is the HeLa cell line, which was derived in 1951 from Henrietta Lacks, a cervical caner patient in 1951. These cells continue to grow and proliferate in hundreds of laboratories across the world to this day. These cancer cells have been called ‘Immortal’ as they have bypassed the senescence regulators within the cell and acquired the capacity for unlimited division. Measurement of cell viability and proliferation forms the basis for numerous in vitro assays of a cell population’s response to external factors. The reduction of tetrazolium salts is now widely accepted as a reliable way to examine cell p roliferation. MTT viability assays is based on the ability of a mitochondrial dehydrogenase enzyme from viable cells to cleave the tetrazolium rings of the pale yellow MTT and form a dark blue formazan crystals, which is largely impermeable to cell membranes, thus resulting in its accumulation within healthy cells. The resulting  intracellular purple formazan can be solubilized and quantified by a spectrometer and is then subject to examination to evaluate cell viability. These measurements can be used to evaluate the effectiveness of certain treatments to cells. These anti-cancer drugs in vitro allows drugs to be tested against live cells which helps determine drug effectiveness and side effects. Cell proliferation, also known as cell growth, cell division, or cell replication is the basic process through which cells form new cell. Cell proliferation is the increase in cell number as a result of cell division and growth. The quantification of cellular growth, including proliferation and viability, has become an essential tool in any laboratory working on cell-based studies. These techniques enable the optimization of cell culture conditions, and the determination of growth factor and cytokine activity. Even more importantly, the efficiency of therapeutic agents in drug screening, the cytostatic potential of anticancer compounds in toxicology testing, and cell-mediated toxicity can be assessed when quantifying cell growth (3). This practical is designed to evaluate the sensitivity and response of putative anti-cancer drugs using a modified anti-proliferative drug assay. Using a modified MTT drug assay, the sensitivity and response of anti-cancer drugs can be determined. In this blind trial, three unlabeled drugs are tested to discover their properties. The trial of these drugs was carried as a blind trial to insure that the results obtained with unbiased. Results In this practical, we were given three drugs. One of the drugs had no known anti-cancer properties; one was a known chemotherapeutic agent and the third was a mystery drug with putative anti-cancer properties. The HeLa cells were also treated with a no-drug, medium-only control. The objective of the study was to identify the nature of the unlabeled drugs. The identities of these three drugs were unknown in order to make the experiment a blind trial. Doing the study as a blind trial allowed any bias data to be avoided in data interpretation (2). Calculations: From the raw data obtained column 0 acts as the control, this column contains the HeLa cells but no drug, and is used to see if the unknown drugs A,B and  C have an effect on the viability of HeLa cells. The last row on the 96 well plates contained no HeLa cells and acted as a reference to observe whether column 0 contained living cells. When the absorbance value for column 0 was similar to the no cell value, that data set would be ignored, as this would indicate no cells were present in column 0 which would have been invalid as column 0 contained medium only. This method was applied when choosing appropriate data sets for data interpretation. Discussion: In this study we were given three drugs. One of the drugs had no known anti-cancer properties, one had a known chemotherapeutic agent and the third was a mystery drug with putative anti-cancer properties. The objective of this blind trial study was to identify the nature of these unlabeled drugs.  By observing the overall averages from the results (Table 1 Figure 1) we can conclude that drug A had the highest percentage cell viability out of the three drugs. The percentage value of A is similar to the percentage value of the control (0). The control consisted of a medium-only solution and not meant to effect the cell viability of HeLa cells at all, this implies that Drug A has no anti-cancer properties and has little effect on the HeLa cells viability. From this data we can conclude that Drug A was the drug with no known anti-cancer properties (negative control). By observing the percentage cell viability of drug B, we can conclude that drug B had the smallest cell viability value that was close to 0%. Small percentage viability indicates that there is a reduction in cell proliferation occurring in the HeLa cell line, however 0% cell viability would indicate that there are no viable cells in the well, meaning there was a complete reduction in cell proliferation. Lack of cell proliferation means an absence of mitochondrial succinic dehydrogenase activity to metabolize MTT into its results purple formazan, producing a lower absorbance value (4). From this we can conclude that drug B has anti-cancer properties as it had a large negative effect on HeLa cell viability. By observing drug C, we can determine that drug C also has a relatively low percentage cell viability value. This would indicate that drug C, like drug B, has a negative effect on cell viability, meaning it causes a reduction in cell proliferation in HeLa cells. From this we can conclude that Drug C also had anti-cancer properties as it had a negative effect on HeLa cell viability. At this point, two drugs have yet to be identified, Drug B and Drug C. Both Drug B and Drug C have anti-cancer properties, shown by their low cell viabilities values. A positive control will be a drug that will give a large cell viability percentage. From this, we would conclude that Drug B was the positive control with a chemotherapeutic agent leaving Drug C to be the mystery drug. However we cannot accept this without actually knowing what the mystery drugs anti-cancer properties are. The mystery drug could have stronger anti-cancer properties than the positive control. In this scenario, Drug B would be the mystery drug as it observed the lowest cell viability, making it the most effective against cancer cells. For this reason, we cannot accurately identify drugs B and C without more information about the mystery drug. However if we accept that the mystery drug has a smaller  effect on cancer cells than the positive control, we would then conclude that Drug B is the positive control and Drug C is the mystery drug. If we observe the overall data used to calculate the average cell viability percentages for each drug, we can see there are values higher than 100% and values lower than 0% (negative values). Values higher than 100% would indicate that there are more viable cells present in drug A compared to our control. Since we know drug A has no effect on the cancer cells, we would expect the cell viability of drug A to be similar to the control. These anomalies could be due to cell proliferation in the drug A column, meaning the HeLa cells grew and divided to create new cells, meaning the number of cells in column A increased, resulting in a higher absorbance value, due to the increase in MTT reduction. A higher absorbance value in the no cell row compared to the drug B column results in a negative value. Absorbance values that are lower than the control cells indicate a reduction in the rate of cell proliferation. Conversely a higher absorbance rate indicates an increase in cell proliferation. Values lower than 0% would indicate that there are fewer cells present in the drug B wells compared to the no cell wells. This could be due to human error where cells where accidently transferred due to poor lab technique, or been caused by a high absorbency of the buffer used in the no cell row. In this study, the reduction of the MMT is used to estimate cell viability and proliferation. However recent studies have shown that superoxide can also reduce tetrazolium salts, such as MTT. Therefore studies investigating the cytological effect of HeLa cells may encounter misleading results when using MTT to measure viability proliferation. This is because MTT assays may yield inaccurate results due to the increase in superoxide formation in cultured HeLa cells (7). This kind of limitation may have played apart in this study and could have caused our abnormal values discussed in the paragraph above. To overcome this limitation, we could use different techniques to measure cell viability. One way of assessing cytotoxicity is by cell integrity. Compounds that have cytotoxic effects, such as the drugs we are investigating, often compromise cell membrane integrity. An example of this method is a Tryphan Blue exclusion test (10). This exclusion test can be used to determine the number of viable cells present in a cell suspension. It is based on the principle that viable cells have intact cell membranes that are impermeable to dyes,  such a trypan blue, whereas dead cells do not. In this test, a cell suspension is mixed with the tryphan blue dye and then visually examined to determine whether cells take up or exclude the dye (11). A viable cell will have a clear cytoplasm whereas a dead cell will have a blue cytoplasm. Tryphan blue is not affected by superoxide formation so will yield more accurate results than the MTT assay. The problems that arise from dye exclusion tests is that they are operator depend and are subject to human error. Another way of assessing cell viability via membrane integrity is by using fluorescent DNA binding dyes such as SYBR Green I (10). SYBR Green I is a fluorescent dye used as a nucleic acid dye. SYBR Green I binds to DNA and the resulting DNA-dye-complex absorbs blue light and emits green light (9). This is based on the principle that an increase in cell proliferation will cause an increase of DNA in the cell suspension. More SYBR Green 1 will bind to the DNA and more green light will be observed under blue light.

Thursday, November 14, 2019

Galileo Essay -- essays research papers

Galileo   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In the early seventeenth century, Galileo Galilei began the construction of a device that would transform the scientific world. Galileo did not invent the telescope but his improvements on it made him the most scientifically successful user of this instrument in his time. However, Galileo would not stop at scientific discovery. The father of three successfully marketed the improved instrument to the Senate of Venice and the Grand Duke Cosimo II of Tuscany in hopes of possibly furthering his career. In the telescope’s transitional form, Galileo is able to obtain a salary raise and a permanent position at the University of Padua but he is disappointed with this offer and continues to make improvements on the telescope. He realizes that his ties to Cosimo’s court, he taught the Grand Duke when he was younger, could be used to his advantage. The medium for his objective was The Sidereal Messenger. This treatise gives a direct dedication to Cosimo and his court with the hope that he will gain its favor and â€Å"patronage from the ruler of his native land.† It is also the medium through which he conveys his advocacy of the Copernican system, particularly using his telescopically enhanced observations of the moon’s irregular surface and Jupiter’s moons.   Ã‚  Ã‚  Ã‚  Ã‚  Galileo saw the opportunity to gain a great deal from his telescope from the beginning of its conception. The senate of Venice offered him an increase in salary and a permanent appointment at the University based on Galileo’s first improvement which only magnified objects by ten times . He realized that the telescope could improve his financial situation but he was smart enough to not settle for his first offer. He quickly wrote to the Tuscan court about his discoveries. When Galileo heard that the Grand Duke Cosimo and his three brothers were astonished by his almost supernatural intelligence, he realized that he could use this to his advantage. The brilliant Florentine patrician had ties to Cosimo’s court because he tutored him in math as a child. The courts were also very interested in these dazzling things and wanted them for military purposes . Cosimo’s court did not stray from this generalization and Galileo knew it. It can also be theor ized that this position was much desired and after he attained the posi... ...e fixed stars would have to be at a very large distance from Saturn, the outermost planet of this time, therefore separating the planets from the fixed stars. This supported the Copernican theory. He then goes on to his observations of the moons of Jupiter. In short, he makes almost nightly observations of four heavenly bodies around Jupiter with his telescope and reports that he has found four stars, or Medician planets as he calls them, that travel around Jupiter. This suggests that the Earth is not the only center of motion in the universe and further advocates the Copernican system.   Ã‚  Ã‚  Ã‚  Ã‚  Galileo successfully arranges his observations of the heavenly bodies through a magnifying instrument into an incentive for patronage and a promotion of a revolutionary universal system. He gains the patronage of his former student by dedicating to him his revolutionary work on astronomy while also suggesting that the present universal system is wrong and he can prove it. Although the telescope helped him to observe objects with greater detail than other scientists of his time, it cannot be forgotten that Galileo had a mysterious ability as an observer and scholar.

Tuesday, November 12, 2019

International Business- Walmart

INTERNATIONAL MARKET OF WAL-MART QUESTION Assignment 1: Challenges in international management Type: Individual Format: Essay (You are encouraged to use headings and/or sub-headings to separate the sections/cases of your essay. ) Word limit: 2500 words (variation within 10% more or less is allowed) This activity is a platform to sharpen and demonstrate your knowledge and analytical skills in international business. It is designed to help you achieve the learning outcomes 1, 2 & 3. The assignment focuses on the actors of international business and their actions in the contemporary international business context.It also provides you with opportunities to link the international theories with the practice by analysing real-world examples from the academic point of view. Key Assignment Question: How does international business organisation achieve its internationalisation objectives in the contemporary context? Process: 1. Select a multinational corporation. 2. Write a brief overview of t he organisation and its mission/objectives related to international business  (maximum 500 words for this section) 3.Select and then analyse the internationalisation process of the organisation and its impacts on the international context (International business theories can be adopted in this section) †¢ What did the organisation do to internationalise itself? [i. e. environmental analysis, involvement with different actors, entry mode] †¢ Please explain factors affecting the internationalisation process of your Multinational Corporation(MNC). †¢ What was the impact of these actions on the organisation and/or broader community (i. e. host country, competitors, industry etc. ? (1,500 words) 4. Experience/lessons Learned  (500 words) †¢ What experience and/or lessons should the organisation have learnt from the analysis? Why do you think they are important for their future acting? †¢ What insights did you gain about international business in the contempor ary context? SOLUTION Introduction The most reputed and perhaps the biggest company in the World in terms of retail. It has a proven track record for implementing successful business across the globe with its wonderful business practices and world class marketing plans.Wal- Mart is a company which has done business not only in the US but also many countries across the globe. The company was established by Sam Walton at Rogers, Arkansas in the year 1962. The business growth was in the track with a period of 17 years after starting the company. By the end of financial year 2001, company already saw a turn over of one billion US dollars. With its effective marketing strategies Wal-mart managed to make it reputation of being the largest retailer in the world with revenue of 218 billion dollars.The companies continue growth in terms of revenue led the company to operate in the global level. The global operation started in the Mexico City in the year 1991. Its global presence has seen a n ew height, when it was found that more than 100 million customers have visited the Wal-mart retails globally. The number of associates stood at 1. 3 million which are on rolls of the company and has been diversified across 3200 stores in the US and more than 1000 stores across Canada, China, UK,, Germany, Korea ,Indonesia etc. Wal-Mart operates its stores in different versions worldwide.It is generally categorised in three main segments. Namely u   Wal-mart Stores u   Sam’s Club u   International Stores It can be further differentiated into Discount Stores, Super centres and Neighbourhood market. (Lewis, 2011) Currently the company serves around 200 million members and customers in a week at little higher than 8000 units under various collaboration and banners in 15 countries. The sales have crossed $400 billion mark and employees more than 2. 1 million people globally. It is a leader in sustainability, corporate philanthropy and employment opportunity.In the year 2008, the company found three major areas which are crucial at present for the company. The mission statement is â€Å"to help people save money so they can live better. † The crucial areas are: health, power efficiency and moral foundation. These matters have been transformed into the broad objectives that are stated as under: 1. Access to the world class health care at an affordable price. 2. Minimize the power cost for the consumer. 3. Moral and Environmental issues to be taken care of before expanding the business network. .(wallmart. com,2012)Internationalization of the process In the present business environment there are no fixed methods for globalization of the business. As there are various complexities in the entire process of the business which varies from place to place and business to business. The standards of internationalization of the process of any business are set by the owners by themselves. In general view in terms globalization few concepts are relatively pop ular in terms of globalization of the process. The commonly followed strategies are as follows. * Exporting of the product Seeking for Licensing the product to other company * Go out and give franchising opportunity to other company. *   Joint venturing with the native country firms * Setting up of a wholly owned subsidiary. Generally the experiment has proved that bring change to the on going firms international engagement, it lays down the rues and regulation for setting up foreign subsidiaries. Hence it becomes important to include these variations and give more business ideas like, joint venturing, licensing and franchising opportunity (Lewis, 2011) Study of the factors undertaken before going GlobalBefore launching the Wal-Mart brand as other brand was lively in all the respect and with the increase in the revenue the company has achieved that comfortable level to go out and play in the international arena. Wal-Mart sensed the need of hour and knew that the international trad e will give a good numbers in terms of sales and profits enhance the image and offer valuable ways by creating jobs in the process of globalization. An analysis has been done in this regard by the company. Before going multinational following are the analysis done by any companies for the matter of fact before developing the business plan.Commitment from the Employees team – An effective plan for the employees in the group ranging from top level to executive junior level, all should be united, does not matter even if he is supplier, every one should be under one roof as an asset for companies effective execution of the process. Proper definition of the business plan for internal employees must be designed to enter the international business environment. It becomes very much necessary to put a plan of action defining company’s present status, objectives and commitment.It will help to measure the results as whole. Very prominent factor is the investment how much the comp any is investing in the process of globalization whether it is 10-15% of the profit form the domestic market or options like pay as you can afford formula. The company analyzed the proper time frame required for the launch of the company in the global market. It took time and patience to built and lasting world enterprise. Thus it has paid a lot to the wall mart in the long run. The best thing they did is the hosting of website keeping the international market in their mind.Though English is the most popular language in the world, but less than 30 % people can read it in the European continent. The numbers are further lower in Asia and South America. Multi lingual website has become the first choice of the MNC’s so that they can effectively transmit the information without any barrier. Decision over the Product and services for the nations- It is very important to decide which product to promote in the global market. Many goods supported in the countries like America may be s upported in Indonesia.The company has also launched an extensive market research. It is one of the proven tool for identifying the growth, developments and scope in the market. This enabled the company to find what kind of product is demanded in the market and major markets were targeted. Research related to the geographical location-   In this volume based economy the company has selected the areas where the growth is relatively higher compared to the areas where the sales are at all time low. Thus the company has considered this factor before selecting the countries in particular.A good research was conducted in this regard for identifying the customers so that it can choose the location effectively. It has also taken care of the factors like the control over the business ventures. A perfect plan was prepared before hand in this regard. Wal–Mart always followed a strategy related to the export of the goods the companies effective style of displaying the product and other things has led the company to touch new heights in the retail sector in many countries. Legal factors- Any companies before going global always needs to meet the legal requirements and other issues related to the compliances.Thus the strategy of the company was designed in such a way, that they inducted layers, bankers and people from various legal and financial supports. This was one of the priorities of the company as they knew that without meeting this factor you cannot afford to run the company. The documentation and the approval from the government and other trade bodies were taken before entering in any country premises. Appropriate channels were used to get more and more out of the process. Pricing Factor- It is very important to test the price in the market.How the people receive the price in the current situation? Then negotiate and determine the final pricing structure for the product. Terms and conditions were researched and designed suitably for the customers as well as the company. Service and replacement strategies- Wal-Mart knew that the customers satisfaction is the key to the success of the business. The relationship with the customer should not end after the sales process, an effective feedback and after sales services were some of the key issues that were determined by the company.Cultural Aspects-   it was one of the key agendas of the Wal-mart to take care of the cultural specific information and general courtesy related to the job and sustainability. The goal of the company was designed in such a way that it will be easier for the company to adapt and make it into their own culture. . Factors related to global alliance and partnership- retail giants like Wal-mart had an extensive discussion and formulated policy regarding the alliances and partnership of the company in the different nations. It is an important matter of concern for the companies like Wal- mart to enter into the retail market.Many aspects are related in this matter like joining hands with company of similar capacity who are already in the market or search for any other alliance on profit sharing basis. The key policy Wal-mart implemented is that they treated employees as a most important valuable asset and business cannot survive without them, in this age of rapid development it is the emotional touch which helps the companies to grow. Taking the best possible care of company and employees, your suppliers and your customers, and your future will be bright, prosperous and happy.Going global doesn’t have to be a scary proposition. By considering and developing these twenty essential factors before going global, your organization can realize the full potential of globalization and capture dramatic revenue growth. (Dalaney, 2004) Major problems and hindrances faced With the ongoing process of globalisation, it is obvious that there will be competition in every aspect. Moreover, with perfect strategies and clever decision can enable the company t o witness some robust growth. In the retail business Wal-Mart has also faced a lot of issues running the business.The key problem to mention is the competitor in the field of retail. It is the Kmart, who gave competition to the Wal-Mart. Kmart in US is considered to be the second largest retail chain after Wal-mart. Both the retailers are highly successful in their business. Though, the strategies differ for both the players. Wal-Mart strategy is to set up stores in small towns and within small group of people, while Kmart is focused on to set up stores in populated places. The kmart’s strategy is to gain a larger market share , rather than the volumes.However Wal-mart has proved it from its sales figures where the sales are estimated to be greater by four times than that of Kmart’s figures. The difference between both the companies’ sales figures stood at around $37 billion. The discount stores of the Wal-mart faired fairly well where the sales were about $385 per square feet considered as twice the amount of Kmart. Company’s like Wal-Mart has proved it credibility in the field of success in not reliant on the size and quantity. Initially Wal- mart has also witnessed problem many good professional in the company says company lacked strategic vision.It has been widely argued that the company was unable to meet the expectation, that company popularised the mission statement where it was mentioned that customer’s expectation will be met by delivering quality products at lower price in the market. The company was concentrating to meet the basic necessities. (Global Strategy analysis, ivythesis) Wal-Mart in the Indonesia Once the company has gone International . It was one of the major challenge to the Wal-Mart was to find appropriate partner or companies who can popularize or make some sort of business understanding.In Indonesia being a good potential market. Wal-Mart had a discussion with the largest Indonesian retailer Pt Mata hari Putra Prima to develop the concept of the hyper market asset. At the same time, Lippo Group an Indonesian Business group which controls Matahari through PT Multipolar, was also looking for global partners like Wal-Mart to expand its business. Howe ever the strategies of Walmart were very clear. Wal-mart wanted to acquire the hyper markets, along with a French retailer Casino Guichard Perrachon SA.In this process Lippo has hoped to generate a substantial amount of $ one billion. The partnership will give the Wal-mart to gain a significantly and control over the assets of Matahari Hypermarkets. The main reason for Wal-mart in this regard is that, Indonesia is one of the most populated countries in the world and largest nation in terms of Muslim population. This deal could be a golden deal as the Wal-mart wants to keep on moving by opening its stores in the middle –east and South East Asian countries in the world. (Wal-Mart in Indonesia, The writingonthewal) Conclusion and RecommendationIt has been a great experience studying the entire issue and a good number of lessons are was learned. Expanding the business to other nation can be attractive only when it is planned properly, it will add the value to the business. There are few vital points which we should remember to sustain the business in the international level which are outlined as follows. Is the company a business leader at home, these days the transformation of messages are very fast. Thus we can say that if it is popular brand in the country that means greater chance of doing business outside the nation.Followed by the business model in use- Each and every business model has its own pros and cons. Thus, the company should decide which mode to follow whether it will go for franchising, licensing, joint ventures or wholly owned. Choose the right partner for the process- It is important to choose the right business houses for the success of the business. In this matter verification of financial status, influence and reputation are some of the key aspect needs some special attention. In relatively smaller nation also check the political scenario which may be helpful.Study the country where to set up the business- It is important to study the rules and regulation that are imposed by the country. The tariffs and taxes related to the international business is also a matter of concern. Infrastructure related to the business- It is also an important factor before doing business in the foreign land. All the supporting infrastructure should be in –line to support the business Key issues are whether you will get home support for the logistic and supply chain form home or any other alternatives needs to be used in this regard.Is the company’s financial efficiency financial department to handle the foreign transaction and exchange in the currency? Moreover, once you are operating globally, there must be a department who can handle any kind of queries and suggestion rou nd the clock. Moreover operating model is also very important before going out for business. The cost in terms of supply, real estate and seasonality are also important. (ceoonline. com) Competitive pricing for the product, price drop is also necessary to study and offer the customers with some outcomes.A very close supervision is required in this regard for the fast and stable results. (BSAG,2011) References G. lewis, Researching International strategies of Australia viewed on April 12th  ,2012 www. Business. flinders. edu. au/research/papers/01-3. doc Global Strategy Analysis: Wal-Mart, viewed on April, 13th,2012 http://ivythesis. typepad. com/term_paper_topics/2010/03/global-strategy-analysis-wal-mart. html Laural Delaney, December 16, 2004, 20 Factors to Consider before Going Global, viewed on April 13th, 2012 http://www. ntrepreneur. com/article/75138 Walmart in indonesia: round 2, viewed on April 14th  ,2012 http://thewritingonthewal. net/? p=12269 Expanding Internationall y: 8 Points To Consider Before Going Global, 2007, viewed on April, 13th  ,2012 http://www. ceoonline. com/pages/id22292. aspx Business strategy BSAG, viewed on April 13,2012 http://bsagweb. com/clients-stories/retail-company Daniel D. Bradlow, The Changing International Business Context, viewed on April 13,2012 http://www. ialsnet. org/meetings/business/BradlowDaniel-USA. pdf

Saturday, November 9, 2019

Fossil Fuels: Developing Nations Look to Future Technologies for Energy Independence

The world is currently going through paradigm shift for large scale energy production. As a growing multitude of people, globally, are plugging in, that energy comes from technologies that were first developed in the 19th century. Renewable energy projects are outpacing fossil fuels and plummeting prices is causing demand to grow exponentially. Despite efforts to improve upon the antiquated design of heat source, boil water, steam, turbine, energy, to squeeze out and clean up as much coal and oil as possible, renewable energy technology needed to be developed, mass produced, and installed on a colossal scale to overtake the cheap operations cost coal has held for over a century. Taking a systematic approach, I will bring to attention the global energy revolution that is transforming the lives for billions of people. Likewise, I will address some of the common stigmas of size, jobs production, health effects of fossil fuels, and which countries are leading the largest efforts in industrial scale renewable energy production. Lastly, I will close with energy estimations into the future and what it means for renewable energies as they inherit a larger role in the energy landscape. Leading into 2018, renewable energy is now cheaper and more cost effective than fossil fuels, which data illustrates a decade of decline in fossil fuels for developed nations, but moreover that developing nations are now leap frogging fossil fuels in spending, taking advantage of the global cheaper cost of renewable energy. Table 1 – Global Pricing and Coal to Oil Consumption and Production Source: BP, 67th Annual Review of Global Coal ConsumptionCITATION Bri18 p 36,38-39 l 1033 (British Petroleum BP 36,38-39)Pricing index for global purchasing of coal: US Dollars per ton Northwest Europe US Central Appalachian Japan Steam China Qinhuangdao Marker Price Spot Price Index Spot CIF Price Spot Price2007 88.79 49.73 95.59 61.232011 121.52 84.75 126.13 127.272012 92.50 67.28 100.30 111.892017 84.51 63.83 96.02 94.72Coal Consumption: Million tons oil equivalent2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017US 544 535 471 498 470 416 431 430 372 340 332China 1584 1609 1685 1748 1903 1927 1969 1954 1914 1889 1892India 240 259 280 290 304 330 352 387 395 405 424Japan 117 120 101 115 109 115 121 119 119 118 120Coal Production: Million tons oil equivalent2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017US 558 566 513 523 528 491 475 482 426 348 371Russia 143 149 141 151 157 168 173 176 186 194 206Australia 227 234 242 250 245 265 285 305 306 307 297China 1439 1491 1537 1665 1851 1873 1894 1864 1825 1691 1747India 210 227 246 252 250 255 255 269 281 284 294Indonesia 127 141 151 162 208 227 279 269 272 268 271Energy and politics often go hand-in-hand, and one of the stronger talking points by many politicians is the continued growth and use of coal as a primary source for power. During the 2016 US presidential elections, this was even a main talking point by then candidate Trump. But how much of that is really true? In reality, coal consumption has declined by 40% in the United States, from 2007-2017, despite this reduction, coal and natural gas still make up 64% of the energy produced in the United StatesCITATION Man16 p 529 l 1033 (Mantel 529). Table one curtesy of British Petroleum did a cost analysis and oil to coal equivalent use for all nations. The price of coal is increasing globally and regressing back to prices seen in 2012 shortly after their peak cost in 2011CITATION Bri18 p 36 l 1033 (British Petroleum BP 36). These are the top producing and consuming nations in the world for coal. Table one highlights over a ten-year period (2007-2017) the United States had declined in coal consumption and production with a small uptick in production in 2017. This uptick could factor from political figures in office and relaxation of environmental regulations and controls. While developing nations show continued growth in coal consumption with China leading by a wide margin, peak consumption happening in 2013. India is continuing year after year steady growth, this is in line with the population and infrastructure modernization efforts. Detractors for fossil fuels will argue that this is because fossil fuels are cheap to produce and operate and as such should remain the primary resource for energy production as the Earth has still hundreds of years-worth and those in the future will figure out something that works. Well a quick response to that short-sighted answer, is the sun has billions of years remaining the technology for energy extraction is here now. However, data derived from Bloomberg states: The Frankfurt School, Renewable Cost Database of the International Agency for Renewable Energy (IRENA) and UN Environment – puts fossil fuels generated energy costs in the range of $49 and $174 per MWh (Megawatt hours) in G20 energy markets in 2017. Over a comparable period, renewable energy production came in between $35 and $54 per MWhCITATION Gau18 l 1033 (Sharma). Based on the data, no matter how a public relations employee of insert [fossil fuel corporation here] tries to spin the information, renewables are considerably cheaper, and prices continue to fall. This lower cost also allows for power companies to build larger renewable energy plants or cheaper plants that pass the savings to the customer. Critics for fossil fuels despite the data and evidence that renewable energies are more cost effective will then lament about the jobs created by the fossil fuel industry and people who have no other skills and are unable to learn something new. This again is a fallacy as the fastest growing segment in the energy industry for jobs growth is renewable energy. When compared against gigawatt hour energy production the two forms of energy producing technologies show orders of magnitude difference in favor for renewable energies: The number of jobs directly created from generating electricity via solar and wind power is ~10-60 jobs/GWh. This is significantly more jobs than are created through investments in conventional energy technology such as coal (0.3 jobs/GWh) and natural gas (0.1 jobs/GWh)CITATION Emi17 l 1033 (Noordeh). The size and scope that developing nations are applying towards renewable energy projects is in the billions of dollars. China is leading the way by setting the record in 2017 with a staggering 126.6 billion USD CITATION Ren18 p 140 l 1033 (REN21 140). China's investment in renewable energy is serving two purposes though. The first as demonstrated to the world in the 2008 summer Olympics is the abysmal air quality around China's capital Beijing. Decades of manufacturing and industry growth combined with little to no environmental regulation has led to China claiming the title for poorest air quality in the world. As it stands, â€Å"Air pollution kills 3.3 million people a year world-wide, including 55,000 Americans, according to a new study by an international group of scientists† CITATION Ada15 p 961 l 1033 (Adams 961). Continuing down the path of fossil fuels will lead to environmental catastrophe, one that neither China nor the world can afford. The second reason is economies of scale. China has over a billion people and being able to sufficiently provide reliable power to them and future generations is a daunting challenge. With renewable energies being cheaper than fossil fuels, and construction-to-operations time being significantly less, China can start supplying stable energy to its population and prevent spikes in prices and demand as regions continue to grow. As China and India move to stabilize and improve their electrical grid, this affords their populations to grow from an average household annual energy consumption rate of: 1,600 KWh in 2011 to 2,000KWh in 2016. By contrast the average US household consumes roughly 12,000KWh annually in 2016 and is the world's foremost consumer of electricity only followed by the Middle East. Currently the average global household energy consumption for 2016 is 3,800 KWh.CITATION Ren18 p 169 l 1033 (REN21 169) Renewable energy production and plummeting cost has countries you might not consider building in clean energy plants in record numbers. In the Middle East there is a new energy boom happening with truly transformative scale in solar plants as they are setting the stage to provide clean power to their nation and the surrounding region for the 21st and 22nd century. The Middle East, oil capital of the world is preparing to continue to export energy as a trade after oil the runs out. Major economies of scale started in 2017 including a 200MW solar plant completed in the United Arab Emirates (UAE) and Saudi Arabia completed a 300MW solar plant with the announcement in January 2018 that they were planning a 3.3GW plant to be constructed and operational in one yearCITATION Ren18 p 95 l 1033 (REN21 95)! Costs per KWh for these power plants have also set records for being the cheapest price to buy. For a size comparison the average US coal power plant is 50MW, while if you wanted to achieve one gigawatt or more you needed a nuclear power plant. So where does that leave wind energy? Globally, since 2007 wind energy has grown from 94GW to 539GW in 2017 with China producing roughly 190GW of energy, blowing away its next nearest competitor the United States who produced 85GW in the same timeframe CITATION Ren18 p 109-110 l 1033 (REN21 109-110). Not to be detoured but for size and scope of renewable energy, if the wind energy produced in the United States would have been globally ranked by state, â€Å"Texas were a country, it would rank sixth worldwide for cumulative capacity. Wind power accounted for nearly 15% of electricity generation in the state during 2017†³CITATION Ren18 p 111-112 l 1033 (REN21 111-112). Across the globe counties that could not develop large enough solar arrays due to either space or location, have found remarkable success in wind turbine utilization. Many counties that have a coast line are opting for massive off-shore wind farms leveraging the ocean winds with no impact on the land mass of that country. As renewable energy prices continue to dive because of mass production, adoption, and economies of scale more developing nations will see this as a viable resource. The stigma surrounding renewable energy as a fringe or small-scale resource have been shattered and every argument from the fossil fuel industry has been debunked and laid to rest, people are realizing that it is time to move to a better, cleaner form of energy generation. Not only for themselves but for their children as well, combining to this is the ability to build anywhere and on a scale that can meet the needs of the people in that particular region. With some developing countries having little to no infrastructure and having their only option being the cheapest product, they are then left with two choices, wind or solar. This will in effect cause them to adopt and leapfrog 20th century industrial age energy production methods involving fossil fuels, while continued suppling of fossil fuels for energy production is not beneficial and leaves developing nations beholden to outside nations and that could become a national security risk. This will provide them with a freedom to choose and build how their energy infrastructure looks and in turn teaches the next generations how to improve and make it better for their kids. Works CitedBIBLIOGRAPHY Adams, Jill U. â€Å"Air Pollution and Climate Change.† CQ Researcher 13 Nov 2015: pp. 961-84. library.cqpress.com/cqresearcher/cqreserr2015111300.British Petroleum BP. â€Å"Coal – BP Statisical Review of World Energy 67th Edition.† BP Statisical Review of World Energy 67th Edition (2018): pp. 35-40. https://www.bp.com/content/dam/bp/en/corporate/pdf/energy-economics/statistical-review/bp-stats-review-2018-coal.pdf. 12 09 2018.Mantel, Barbra. â€Å"Coal Industry's Future.† CQ Researcher 17 June 2016 : pp. 529-52. library.cqpress.com/cqresearcher/cqresrre2016061700.Noordeh, Emil. â€Å"Leapfrogging Dirty Energy in Developing Nations.† 05 11 2017. http://large.stanford.edu/. http://large.stanford.edu/courses/2017/ph240/noordeh1/. 12 09 2018.REN21. â€Å"Renewables 2018 Global Status Report.† Renewable Energy Policy Network for the 21st Century (2018): pp. 95, 109-112, 140, 169. http://www.ren21.net/wp-content/uploads/20 18/06/17-8652_GSR2018_FullReport_web_final_.pdf.Sharma, Gaurav. â€Å"Production Cost Of Renewable Energy Now ‘Lower' Than Fossil Fuels.† 24 04 2018. https://www.forbes.com. https://www.forbes.com/sites/gauravsharma/2018/04/24/production-cost-of-renewable-energy-now-lower-than-fossil-fuels/#7cc5b68d379c. 12 09 2018.

Thursday, November 7, 2019

Family Structure in Revolutionary China essays

Family Structure in Revolutionary China essays Family Structure in Revolutionary China Political turmoil, loyalty to the party, reforms, and the escape from political scorn, tore the many Chinese families apart in the time of the Cultural Revolution; especially once the Great Leap Forward was enacted in 1957. As expresses in Liang Heng and Judith Shapiro's Son of the Revolution (1958-1981) the at home family life was not only difficult, but often didn't exist. The fact that ones actions could be accepted by society one day and could be criticized by it the next often lead to an untrusting nature that permeated the most sacred of societal relationships, including the home-front. The lack of structure in Liang's family was alluded to throughout the book, more specifically in the absence of family members; thus showing that family could make or break ones societal position. After being urged and basically forced to express productive criticisms about her job, Heng's mother was sent away to be re-educated when the political party suddenly changed to an anti-rightist movement. The disgracing of ones name not only hurt the individual but created restrictions on other members of the family which would often lead to constant tormenting. "So perhaps inevitably, over the years, I came to resent my mother for making my life so miserable. I began to believe that she really had done something wrong" (16). Not only did it lead to tormenting, but other members of the family were forced to do what they felt would be best for the family, "Don't come back until you've reformed yourself. The children in this house need a Revolutionary mother, not a Righteous mother" (10). Although Heng's father deeply cared for his wife he felt like he needed to in force that fact that what she had done was wrong. Following the mothers re-education, her and Shan got a divorce and she distanced herself from the family as much as possible as so not to interfere. Then at a later meeting with her youngest son she e ...

Tuesday, November 5, 2019

How I Wrote My Novel by Building a Community

How I Wrote My Novel by Building a Community How I Wrote My Novel by Building a Community Giuseppe Porcaro is the author of DISCO SOUR: an existential odyssey of a heartsick politician trying to save a war-torn, post-austerity Europe from algorithmic autocracy. In this article, he talks about the collaboration behind his latest novel, which was inspired in large part by interactive events he organized during the writing process.When I first started working on DISCO SOUR, I had a story stuck in my head, and this romantic dream of writing on the beach, sipping on a coconut through a straw and hammering out my book in a couple of weeks. So, I bought a ticket to Indonesia and settled on the island of Gili Meno, where I rented a bungalow by the beach. Fresh Bintangs (local beers) took the place of the coconut.Learning that there’s more to writing a novel than just, well, writingAfter three days on the island, I fell in the mud after a tropical storm and severely dislocated my arm. A local suggested that I visit their aunt in a nearby village because she was an osteopath and would be able to help heal my arm.Finally, I organized a workshop for interactive world building for DISCO SOUR with Librebook, an independent bookstore in Brussels. Jessica Woodworth, an American filmmaker, and Pieter de Byser, a Belgian theatre director, joined to give their own perspectives on creating imaginary worlds.How community-building contributed to my novelAll of these events made my writing journey a unique and collaborative one. They provided a wealth of information for character development and even inspired entire scenes: without these events, the book would have been entirely different. For example, during the â€Å"Eurovisions† event, Denis Maksimov sketched the concept of â€Å"State of Noland,† and the role of free economic zones in hacking nation states. This concept became key in developing the backdrop for my novel: the outbreak of a European civil war.I also included snippets of conversations about dating apps that were recorded during the T inderpolitics performance, and the dance parties I hosted were instrumental in depicting many of the disco scenes.One of the most valuable outcomes of this whole process was the community that formed about DISCO SOUR. Readers became part of the story, helping create the world of the novel simply by showing up and taking part in my events. I also created a Facebook group (which acquired 800 followers), and a newsletter (which has grown to 1,000 subscribers) to keep participants of the event up-to-date on the writing journey. "By throwing events inspired by my book, I allowed readers to become part of the story." However you choose to write your novel, make sure you have funEvery author has a unique approach to writing a book. However, it can be said across the board that creating a story with which you’re happy takes time and consistency, and, above all, it has to be fun. If you don’t have fun writing it, people won’t have fun reading it. "If you don’t have fun writing your book, people won’t have fun reading it." And as any independent author knows, writing a novel is only half the battle. Drumming up interest is the other half. And while my decision to involve people in the writing process was for creative reasons, facilitating shared, face-to-face experiences with potential readers was also an excellent way to build buzz and encourage people to become invested in DISCO SOUR. I learned a great deal from my friends, filmmakers, journalist, native English-speakers (English being a second language for myself), Reedsy professionals, and avid readers - all of whom helped my story grow.Please share your thoughts, experiences, or any questions for Giuseppe Porcaro in the comments below!The book is available for pre-orders on Unbound.I would like to thank Michael Rowley and Jessica Hatch, who I worked with to develop and finalize the manuscript.

Sunday, November 3, 2019

Punk Essay Example | Topics and Well Written Essays - 500 words

Punk - Essay Example The musical and lyrical features of the punk rock, reflected in songs such as â€Å"Anarchy in the U.K.† by the Sex Pistols and â€Å"White Riot† by the Clash, distinguish this genre from the popular music of the period. Therefore, the essential features of the punk musical aesthetics contribute to an understanding of the difference between the punk rock and the other popular rock music styles of the time such as the style of the Beatles. Significantly, â€Å"Anarchy in the U.K.,† the first single of the Sex Pistols, as well as â€Å"White Riot,† the first single of the Clash, divulges the crucial musical and lyrical features of the punk which, in turn, illustrate the distinction of the punk music to the popular music of the day. One notices the quality of fast and bare organization of music in them which reflects the style of the garage rock of the 1960s. The relatively shorter songs of â€Å"Anarchy in the U.K.† as well as â€Å"White Riot,† accompanied by stripped-down instrumentation also indicate the musical elements in the punk rock. These features set the punk rock bands apart from the popular music of the time and the decisive result of this music was undeniably f ar-reaching. As Frith and Horne suggest, â€Å"Punk rock was the ultimate art school music movement. It brought to a head fifteen years of questions about creativity in a mass medium, and tried to keep in play bohemian ideals of authenticity and Pop art ideals of artifice†¦ It ushered popular music into postmodernism.† (Frith and Horne, 124) The short but passionate song of the â€Å"White Riot,† along with quality of its lyrics, which deals with the controversial issues of class and race, illustrates the musical aesthetics of the punk rock in common. The effect of these musical bands, unlike that of the other popular bands such as the Beatles, was visible in the cultural milieu of period. Focusing on the musical elements in the punk rock music, it is illumining to

Thursday, October 31, 2019

Marketing Strategy and Planning Essay Example | Topics and Well Written Essays - 3000 words

Marketing Strategy and Planning - Essay Example Many organizations apply marketing concepts like customer focus, good value, quality service and efficient exchange mechanism for satisfying customer need and wants. Organizations based on management information about customers, products, prices, competitors, suppliers and every aspects of the marketing environment are bound to move ahead. 'Marketing' belongs to marketing specialists but 'going to market' is a process owned by everyone in the organization.Due to expansion of new technologies, organizations augmented their geographical reach and could share their information about philosophy, products, and prices to their consumers. Organizations could collect information about markets, customers, prospects and competitors etc., conduct market researches and identify their focus groups. Marketers can customize offerings, services and messages to individual customers due to Internet services. Organizations can significantly improve logistics and cost efficiency while improving accuracy and services quality through the online exchange of information's, orders, transaction, payments etc. So the present information revolution pushed every organization to remain accurate in levels of production, improve their quality, pricing their products properly. Products innovation takes a close look at customers' need and preferences and modify accordingly. Marketing takes a sweet spot in the present organizations." Marketing is too important to leave to the marketing department."(Bill Packard, Hewlett Packard, in Piercy, 1997) Marketing cannot be leave alone to marketing dept. only. Basically, Marketing deals with identifying and meeting human and social needs. Marketing is "meeting need profitably" (Kotler, 2003). Organizations must carefully monitor their customers and competitors, continuously, improve their value offerings, carefully define the target market and value proposition and take a long term view to satisfying customers, stockholders, employees, suppliers and channel partners. The most important marketing definition given by the American Marketing Association (1995) provide us the complete marketing management process i.e. "Marketing (Management) is the process of planning and executing the conception, pricing promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals". Marketing management is the conscious effort to achieve desired exchange outcomes with target markets. The ever changing situation of the market i.e. of buyers, suppliers, customers, employees or technological could change the equilibrium of any organization. Organizations normally adjust to these changes by changing their overall all-round policies and strategies. Any process cannot be successful without proper planning. Market oriented strategic planning provides, the managerial process of developing and maintaining a viable fit between organizations objectives, skills and resources and it changing market opportunities. The aim of strategic planning in to shape the company's business, products, services and messages so they achieve targeted profits and growth. Strategic marketing deals with the bigger picture in a market which links customers, competitors and organizations ability to meet demand. Strategic marketing plan covers the following key areas i.e. Aims and mission, Analysis, Goals, strategies, objectives timescales etc. To define mission, organization should address Peter D rucker's (1973) classical questions: What is our business Who are the customers What is of value to the customer What will our business be What should our business be Successful organizations continuously raise these questions and answer them thoughtfully and thoroughly. Strategic marketing planning could be based on different strategic models such as Boston Consulting Group (BCG) model and General Electric Model (Kerin, Mahajan, Varadrajan, 1990), PESTLE and SWOT analysis, Porters five forces model, Core Competency model, Porters