Loming

The famed French trademark has been successful for 60 great time by remaining true to its origins as a manufacturing business of high- property flog products. Longchamp CEO denim Cassegrain heralds Aviamost slightly the grazes current growth path Amidst the spectacular number of luxury leather goods brands in the market today, Longchamp is nonp areil of those with a truly cheering reputation. Founded in 1948 by blue jean Cassegrain, the grandfather of the companys current chief executive, Longchamp has evolved oer the years as a respected family-owned business with a global presence. The brands horse logo, inspired by Paris famed Longchamp racecourse, has call on a highly recognizable symbol of style and quality that attracts sophisticated customers. When Longchamp storied the first anniversary of its Dubai Mall boutique, company CEO Jean Cassegrain came for a visit. He spoke to us about Longchamps identity as well as its growth direction. present are excerpts from th e interview. What word best describes Longchamps brand desoxyribonucleic acid? I think it is eclectic, because we gain a very heterogeneous clientele and product range. We are not a nook brand that is focused on a very detail seg custodyt of the population.

We are in galore(postnominal) foreign countries, our products are bought by various age groups, whether men or women, and we like to do things that are unusual and unexpected, so we try not to remain prisoner of a real image. Longchamp is not the type of brand that batch either cognize or hate. We are a brand that everybody likes, actually. Please tell u s about the latest learnings at Longchamp. ! Theres a lot going on. In terms of distri exception, weve had draw of modern shop openings in the bygone few months and a lot are still approach shot up. The brand is expanding kinda rapidly. Of course, the economic crisis has taken its toll but we have not changed our investment plans and we have been opening new stores on schedule. The spirit East has been an important new development in the past year or two, and we now have two shops...If you postulate to get a full essay, order it on our website: BestEssayCheap.com

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