Tata Motors TABLE OF CONTENTS register3 ENVIROMENTAL SCANNING7 TATA MOTORS MARKETING MIX11 RECOMMENDATIONS15 fraternity TODAY16 CONCLUSION18 WORKS CITED19 HISTORY The Tata stem was founded in 1868 by Jamshedji Nusserwanj Tata. He came from a sloshed railway line family. He do his wealth primarily through cloth mills. He ulterior expanded by opening the Taj Mahal Hotel in Colaba, Mumbai, in 1903. At the time no Indian owned hotels existed, they were all European owned. Jamshedji Tata died the following year but not before initiating the entree of Tata Iron and marque Company Limited (aka: TISCO) based in Mumbai. The Tata pop outicipation is a private multinational conglomerate headquartered in Mumbai, India. Worldwide the association employs close to 289,500 employees. The company is privately held; however, some of its SBUs be publicly owned and traded on the Indian m arket as well as the NYSE. Currently the Tata Group operates in 85 countries, its companies export product and services to 80 nations worldwide. The framework of the company consists of 98 companies in seven business sectors. Of the 98 companies 27 are publicly traded entities. Through its instauration the company continues to be guided and controlled by the Tata family. It is currently in its fifth times of leadership under the Tata family. The Tata Group has operate one of Indias largest and well-nigh respected business groups. The Companies which form a major part of the group include Tata Steel, Corus Steel, Tata Consultancy Services, Tata Tea, Tata Power, Tata Communications, Taj Hotels and Tata Motors. The current president is Ratan Tata winning who preceded J.R.D. Tata in 1991. Since becoming chairman in 1991, Ratan Tata has managed to cover revenues seven times to an estimated annual $21.7 billion. And since 2000, the total groups market shelter has inc reased 14 times to $39.9 billion. Tata Gro! up was very...If you want to buy the farm a full essay, order it on our website: BestEssayCheap.com
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